We have always believed that if we take care of our client's needs first then everything else will fall into place.  Over time, more and more of our clients have looked for more than just production services. They are asking for advice on building their business and reaching their audience.  To that end, we are very excited to have forged a marketing services alliance with Lifelab Institute.  John Ondov, Lifelab's founder, has been a close ally of ours for many years and together we have created entire communication campaigns for business, educational institutions, workforce development, and associations of all kinds. We are very happy and honored to have him on board and we look forward to future projects.

 

John Ondov on marketing and brand:  “We’ve all been there….the decision point, marking the critical path to take, and then making tough choices about where to go and where not to go…the crossroads.  It seems to be almost a natural default strategy in today’s crowded and complex marketplace. But when you find yourself at this devilish point, you make the choice.

Having someone at the crossroads with you is a good idea. We'll take a long and thoughtful look in all directions together, playing out alternative actions and consequences. Almost subtly we realize that having arrived at this place is actually a marketing advantage!

Now you can clear your vision, move distractions out of the way for a better view going forward. This is the time to grab the essence of that moment so you can tell the world, reaching your target audience about who you are and what your brand, products, and services are in a more compelling way than ever before!    The crossroads can be daunting place.   Want some company?”

To start the ball rolling, send John an e-mail. Just click here.